By now it's no secret that some BMW high pressure fuel pumps are defective
on some models of their vehicles. Norman Taylor & Associates has settled
many of these cases for its client under the
California Lemon Law. Just for the record, BMW has for the most part settled these cases sensibly
without dragging their feet.
There is a reason for this. To fail to act on this problem could easily
have lead to a recall. "Recall" is the great curse word. The
word is spoken in whispers around the boardrooms of car manufacturers
all across the world. It is met with the same fear and loathing as an
outbreak of Ebola Virus in downtown Los Angeles. Had BMW not dealt with
this defect quickly many of the people experiencing the defect might have
reported the problem to the National Highway Traffic Safety Administration
and the Office of Defects Investigations, and rightly so. There is definitely
a safety component when the the high pressure fuel pump fails. One of
the failure symptoms is a sudden loss of power on the freeway. This can
be a scary and memorable event for the driver and his or her passengers.
For the manufacturer this widespread defective high pressure fuel pump
problem is a serious business problem. One high pressure fuel pump can
cost about $3,000. BMW claims this defect only affects around three thousand
vehicles. If a recall was issued they would have to replace all the defective
pumps. At $3,000 per unit it would cost BMW nine million dollars just
for the pumps. Add to this cost of getting the word out to all of the
dealers and to those affected by the recall in addition to the cost of
the technician work to effect the change. Certainly the total would exceed
ten million dollars.
It does not end there. The replacement high pressure fuel pump has the
same problems as the defective unit removed. Sometimes a replacement unit
does not repair the problem and in cases where the problem is repaired,
there is no telling how long the repair would last. For this reason BMW
has issued a 100,000 mile warranty on the part.
California Lemon Law moves forward on these cases where multiple defective
high pressue fuel pumps have been replaced or when a reasonable number
of attempts to repair these defects have failed. If you aren't sure
how the Lemon Law can help, it's a question that can be answered quickly
with a call to Norman Taylor & Associates.